Partnership with Dieter Wiesner

More Than Just Business

Dieter Wiesner, a German businessman and entrepreneur, served as Michael Jackson’s general manager and close advisor for over a decade. Their collaboration began in the mid-1990s and continued into the early 2000s.

The Beginning of the Partnership

The connection between Wiesner and Jackson was established in 1994, when Wiesner introduced the pop star to a new product — the “MJ Mystery Drink,” a peach-flavored energy drink. This business venture laid the foundation for a deeper professional relationship, eventually leading Wiesner to become Jackson’s general manager in 2002.

Role and Influence

As general manager, Wiesner played a key role in planning and implementing Jackson’s business strategies. He accompanied the artist on tour, lived with him at Neverland Ranch and in various hotels around the world. Wiesner became not only an important business advisor, but also a trusted confidant and friend.

After Jackson’s death, Wiesner published the book “Michael Jackson: The True Story,” in which he shared his experiences and insights into the artist’s life. The work offers a detailed behind-the-scenes look and highlights the complex relationship between manager and performer.

In recent years, Wiesner has continued to be involved in various projects. He actively supports the local chapter of the German Red Cross in Bückeburg and uses his global network to help children in need.